最近他与诺基亚合作是另一个例子。 凡Airtel（手机运营商）用户购买诺基亚Asha 501，都可获得免费访问所有移动Facebook网页。
但是，Facebook面对的一大挑战是：随着用户增长，收入也要增长。 Facebook目前只得到全球移动业务收入的30%。虽然印度的具体收入数字无可获知，但现在的重点是利用8.5亿移动电话用户。(元器件交易网郭路平 译)
Facebook aims to make India its largest market
Social networking giant Facebook wants to make India its largest market in terms of number of users.
With 78 million users, India is now its second largest market after the US. But the fast paced growth of mobile and data services here makes it a huge opportunity for the company.
As of March 31, Facebook had 1.11 billion users globally, an increase of 23 per cent compared with a year ago. In India, the social networking company saw a 50 per cent increase in user base during the same one-year period. “India is an exciting market for us because we are at the start of the data boom. We have found that the primary reason for Indians to subscribe to data is to get on to Facebook,” Vaughan Smith, Vice-President, Mobile and Corporate Development, Facebook, told Business Line.
At the centre of India gameplan is the "mobile first" strategy that the company announced globally a year ago. Facebook has 195 million users in the US and Canada combined and to go beyond that mark the company is offering services in regional languages in India.
For instance, it launched a programme called “Facebook for Every Phone” app, which delivers smartphone-like Facebook experience on feature phones in Hindi and other Indian languages including Gujarati, Tamil, Malayalam, Kannada, Punjabi, Bengali and Marathi.
Facebook is also aggressively looking at operator partnerships to drive up usage. It had done deals with Airtel, Reliance, Aircel and Idea for allowing their subscribers to surf Facebook for free.
The recent partnership with Nokia is another example. Airtel subscribers buying Nokia Asha 501 will get free data access for all mobile Facebook Web pages. “With free data package, the users get hooked and then they want to use it regularly. This is good for operators too as data usage grows,” said Smith.
But the big challenge for the company would be to grow its revenues from India in line with the user growth. Facebook now gets 30 per cent of its revenues globally from mobile. While India-specific revenue numbers are not available, the focus for now is to capitalise on the 850 million mobile phone users.