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Facebook用户量同比增长23印度或成最大市场【通讯新闻】

发布时间:2019-08-16 17:41:15 阅读: 来源:外墙岩棉板厂家

元器件交易网讯 15日消息,Facebook在印度拥有7800万个用户,是仅次于美国的第二大市场。印度的移动和数据服务快速增长对于Facebook来说是一个巨大机遇。社交网络巨头Facebook希望在用户数量方面使印度成为其最大的市场。

截止3月31日,Facebook在全球已拥有11.1亿用户,与去年同期相比同比增长23%。印度社交网络公司在一年期间用户群增加了50%。

与运营商伙伴关系

Facebook积极寻找与经营商的合作伙伴关系,以推广使用范围。

最近他与诺基亚合作是另一个例子。 凡Airtel(手机运营商)用户购买诺基亚Asha 501,都可获得免费访问所有移动Facebook网页。

但是,Facebook面对的一大挑战是:随着用户增长,收入也要增长。 Facebook目前只得到全球移动业务收入的30%。虽然印度的具体收入数字无可获知,但现在的重点是利用8.5亿移动电话用户。(元器件交易网郭路平 译)

来源:businessline

Facebook aims to make India its largest market

Social networking giant Facebook wants to make India its largest market in terms of number of users.

With 78 million users, India is now its second largest market after the US. But the fast paced growth of mobile and data services here makes it a huge opportunity for the company.

As of March 31, Facebook had 1.11 billion users globally, an increase of 23 per cent compared with a year ago. In India, the social networking company saw a 50 per cent increase in user base during the same one-year period. “India is an exciting market for us because we are at the start of the data boom. We have found that the primary reason for Indians to subscribe to data is to get on to Facebook,” Vaughan Smith, Vice-President, Mobile and Corporate Development, Facebook, told Business Line.

At the centre of India gameplan is the "mobile first" strategy that the company announced globally a year ago. Facebook has 195 million users in the US and Canada combined and to go beyond that mark the company is offering services in regional languages in India.

For instance, it launched a programme called “Facebook for Every Phone” app, which delivers smartphone-like Facebook experience on feature phones in Hindi and other Indian languages including Gujarati, Tamil, Malayalam, Kannada, Punjabi, Bengali and Marathi.

Operator partnerships

Facebook is also aggressively looking at operator partnerships to drive up usage. It had done deals with Airtel, Reliance, Aircel and Idea for allowing their subscribers to surf Facebook for free.

The recent partnership with Nokia is another example. Airtel subscribers buying Nokia Asha 501 will get free data access for all mobile Facebook Web pages. “With free data package, the users get hooked and then they want to use it regularly. This is good for operators too as data usage grows,” said Smith.

But the big challenge for the company would be to grow its revenues from India in line with the user growth. Facebook now gets 30 per cent of its revenues globally from mobile. While India-specific revenue numbers are not available, the focus for now is to capitalise on the 850 million mobile phone users.

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